Write down who you are trying to help.
Answer nine Customer & offer questions, from who needs your help to why they would come back. Each answer is a guess until people respond.
In development · For solo founders and small teams
Know what a yes looks like before you test.
We are building a workspace for small marketing tests. Before each test, write down the response you would count as promising. Then let what people actually do plan your next test.
Start today with the free experiment templateSmall tests. Honest results. A next step.
- Customer & offer
- Plan a test
- Record the result
- Check your signal
- Decide
- Next test, planned for you
One small test, start to finish.
A consultant checks one guess about their customers with ten short messages. Here is how that test runs through the loop.
Write the signal before you start.
A test names who you will reach, where, how many, and by when. Before it starts, write what would be a promising response. The tasks that carry it out sit inside the test.
Let the result plan the next test.
Record what happened, including silence and objections. Check it against your signal, then continue, change direction, stop, or gather more evidence.
Example with made-up numbers, not customer results.
Make the next step small enough to take.
The loop is old: assumption, action, test, result, decision. In the workspace, an assumption is one of your Customer & offer answers, actions are the tasks inside a test, and the decision rule is the signal you write before the test starts.
Being built now
What you do in the workspace.
Four screens that take one test from a guess to a decision. Not open to the public yet.
Overview
One suggested next step, picked from where your work stands: a result that needs a decision, a running test, or the test planned from your last decision. Below it are your open tasks and your ideal customer.
Customer & offer
Nine questions about who you help, how they buy, and why they stay. A new project walks you through them one at a time.
Tests
Each test has a question, a method (Direct outreach, Landing page, or Pre-order), who and where, a sample size, an end date, and its signal. It can check specific Customer & offer answers, and it holds its own task checklist.
Decisions
Record what happened and answer “Did you hit your signal?” Then choose one of four decisions. Unless you stop, the next test is planned from the finished one, and the answers it checked show as tested.
Decisions
Direct outreach · Ready to decide
Will consultants reply to this offer?
Expected signal: 3 of 10 ask for details
What happened?
2 of 10 replied. Both asked about writing proposals, not following up.
Did you hit your signal?
YesPartlyNo (selected)
Decision
Change the audience, message, or channel
Your next step
You saved a decision. Review this planned test and update the highlighted part before you start.
A reply beats a guess.
What will you try next?
We are building Boring Marketing Loop to help you ask a better question, run a test, and keep an honest record of the answer. “Did you hit your signal?” only checks the rule you set before the test. It will not promise to validate your business.
Why we are building itPlanned pricing.
Monthly plans. Starter is the workspace described above, run by hand. The AI features in Founder are planned and not built yet.
Planned prices in euros. No VAT is charged (small business under § 19 UStG). Nothing is charged yet, and prices may change before launch.
Before you
start a loop.
What a small test can tell you, and where Boring Marketing Loop fits.
Use the marketing experiment templateWhat is startup idea validation?
Startup idea validation means testing assumptions about a customer problem, an offer, or willingness to pay before committing more time or money. A test gives you evidence for a decision, not proof that a whole business will succeed.
How do I run a small marketing experiment?
Choose one assumption, a specific audience, and an action you can finish. Before starting, write down your signal: the behavior you will count and what would be a promising response. Record the result, including silence and objections, compare it with your signal, then decide whether to continue, change, stop, or gather more evidence.
Who is Boring Marketing Loop for?
Boring Marketing Loop is for solo founders and small teams testing a startup idea, consulting offer, or customer problem. The workspace we are building connects your Customer & offer answers, the tests that check them, their results, and the decisions that plan the next test.
Does the AI decide for me?
No. The AI customer brief drafts who your customer is, where to find them, and how to talk to them from your notes and recorded results. AI drafts of the next test are planned, not built yet. Each draft is an assumption to test. You still send the messages, count what people do, and choose the decision.
Can I use Boring Marketing Loop today?
Not yet. The product is in development, with no announced launch date, and we run the workspace as a local prototype while we build it. The prices on this page are planned, and nothing is charged yet. Joining the email list gets you the updates you choose. It does not create a workspace account or give you access to a hosted workspace.
A product in progress
Follow the build.
Know when it is ready.
Get notes on what we are building and learning, a launch announcement, or both. Choose what you want to hear about. We have not started sending yet.
No launch date yet. No daily drip campaign.
Notes from the build.
Practical guides and the decisions behind Boring Marketing Loop.