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Startup validation guides and build journal.

Practical guides to testing startup ideas and running small marketing experiments. Plus notes on what we are building at Marketing Loop and why.

Marketing strategy

One-page startup marketing plan template

Our one-page marketing plan keeps the audience, offer, channel, experiment, and next decision in one place. Copy the simple startup marketing plan template.

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The starting point

Why we are building a startup validation workspace

Why Marketing Loop connects startup assumptions, marketing experiments, customer evidence, and decisions. What the prototype does and what it cannot do.

Read the note: Why we are building a startup validation workspace
Product thinking

How to test a startup idea

Test a startup idea with a clear assumption, audience, and decision rule. Use this marketing experiment template and worked example to interpret the result.

Read the note: How to test a startup idea