How our new design aims to attract customers

Give visitors a reason to stay

Our new design aims to attract potential customers by making Marketing Loop easier to understand. The page gives visitors a direct introduction, an interactive way to explore their customer and offer, and a clear invitation to follow development. We have not measured a customer increase from the redesign. That is the question we want to test.

The opening message is simple: "Test your startup idea." The line below explains the work involved: plan small experiments, record customer evidence, and decide what to try next. A solo founder should be able to recognize whether that work matches the problem they face.

We want the design to earn attention through that connection. A visitor who leaves knowing the product is not relevant to them has still understood the page.

Let the customer and offer take shape

Beside the introduction is an interactive figure. Its parts connect to questions about the visitor's customer and offer. Selecting a part brings its question into focus, and visitors can pause the animation.

The figure gives an abstract planning task something visible to work with. Our intention is that a founder starts thinking about their own offer while exploring it. It also gives the page a recognizable character without asking a visitor to read a long product explanation first.

That interaction has to earn its space. If people play with the figure but cannot explain what Marketing Loop helps them do, we need to revise it. Time spent on an animation is not evidence of customer interest by itself.

Make the work visible below the headline

The page shows the sequence from assumption to action, test, result, and decision. It also follows an illustrative consulting example through a small test and a change in direction.

We chose this example because "record customer evidence" can sound vague. Seeing two replies lead to a new question gives the visitor a concrete picture of the work. The page labels those numbers as illustrative, so readers can distinguish the example from customer results.

The navy text, restrained blue actions, and bordered panels follow the same visual language as the journal. Our aim is to make the explanation easy to read and keep the next action visible. Color and spacing support that job; they do not tell us whether someone wants the product.

Make the invitation match what is available

The signup form sits beside the opening message. A visitor who wants to follow the project can choose email updates there, without searching through the rest of the page.

The nearby text says that Marketing Loop is in development. Joining the list records the visitor's chosen updates. It does not create an account or provide access to a hosted workspace, and there is no announced launch date.

For this stage, a relevant visitor choosing updates is a useful signal. Attracting paying customers will require further evidence about the offer, price, and actual use. The design should help us find people interested in that conversation without promising access we cannot provide yet.

Test whether the design helps people act

We can start with a small comprehension check. Show the page to solo founders who are currently testing an idea or offer. Ask them to describe what the product does, who it is for, and what happens after signup. Record their wording and any confusion before explaining the page ourselves.

Then use a landing-page experiment to observe behavior. Keep a record of the traffic source, test window, eligible visits, and completed signups. Count a signup only after the server confirms it was saved.

For a hypothetical comparison, one version might receive 100 eligible visits and 4 completed signups, while another receives 100 visits and 7 signups. Those are example numbers, not our results or a target. A small difference could reflect chance or differences in traffic. A comparison between separate weeks also leaves timing as a possible explanation.

The next decision should follow the evidence. If visitors misunderstand the figure, revise its explanation. If they understand the product but decline updates, ask what made the invitation unhelpful. If relevant visitors sign up, keep testing whether that interest leads to a stronger commitment.

This is how the redesign fits the reason we are building Marketing Loop. We have made choices about what will help founders understand the product. Now we need to observe what they do.